on 15 May, 2014
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It’s hard to know what Diageo is really thinking. But sat at the trade tasting of Haig Club in London yesterday, I had a glimpse into its inner workings.
Diddy, David Beckham and Ryan Reynolds donate $1 million to mixologists
08 February, 2021
Diddy, David Beckham and Ryan Reynolds have donated $1 million to several organisations that support the bartending community.
New David Beckham Haig Club scotch
03 August, 2016
The David Beckham endorsed Haig Club single grain whisky brand has been expanded to include a new variant, Clubman.
David Beckham comes to Cannes
28 October, 2014
Football legend and global fashion icon, David Beckham, was in Cannes last Tuesday (October 28) for the the TFWA exhibition to promote Diageo’s new single grain scotch whisky, Haig Club.
Guy Ritchie directs Beckham in Haig Club 'Welcome'
17 October, 2014
Diageo has announced the launch of its first TV advert for its single grain Scotch whisky Haig Club, directed by Guy Ritchie.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
